
A lede is probably the hardest aspect of writing for a prospective journalist to adjust to. When writing papers throughout high school, you're brainwashed the old A, B, C, D formula when writing an assignment.
But a news piece is not an assignment, it's more like a story, and a journalist has to learn to become a storyteller. Like a story, a news piece has a beginning a middle and an end. The lede is the introduction. It sets the tone for the piece and tries to establish the main idea or point of the article.
The hardest part in adjusting to writing ledes versus a traditional English paper introduction is often getting to the point. There should be no fluff or lengthy segways. Review what you're writing about, the notes you've taken and start with the main idea of the article right away.
For example, if you were covering the upcoming presidential debate, and McCain or Obama said something like, "If elected the first thing I will do is ruthlessly invade Canada," hopefully you start your story off with that. You wouldn't begin the article by saying what color shirt each candidate was wearing. When taking notes or interviewing a good journalist always will be searching for the lede.
Other times, you want to use the most shocking or eye-catching part of the story, even if it isn't the whole story. An example from "All the New; Writing and Reporting for Convergent Media," on page 103 illustrates this. In a piece from the New York Times, Ian Urbina starts his story about shelters for gay youths by writing, "One girl said she started living on the streets after her mother beat her for dressing like a boy."
It doesn't reveal what the story is about. The lede catches the readers eye and grabs them in. You immediately want to read more; what happened, who is this girl, why was she dressing like a man, And how is this story going to end?
The lede's most important function is being able to get the readers attention and set a pace for the story ahead. There are several ways to construct a lede and a prospective journalist will only get better with practice. Summarizing an entire article in 3 lines isn't necessary, but catching the reader's attention and prepping them for the rest of the piece is essential.
For example, here's an assignment. You're a journalist and are asked to cover the following taping of this local news broadcast. Which one of the following choices would result in the most popular and effective lede? (Remember, what is the biggest story here?)
But a news piece is not an assignment, it's more like a story, and a journalist has to learn to become a storyteller. Like a story, a news piece has a beginning a middle and an end. The lede is the introduction. It sets the tone for the piece and tries to establish the main idea or point of the article.
The hardest part in adjusting to writing ledes versus a traditional English paper introduction is often getting to the point. There should be no fluff or lengthy segways. Review what you're writing about, the notes you've taken and start with the main idea of the article right away.
For example, if you were covering the upcoming presidential debate, and McCain or Obama said something like, "If elected the first thing I will do is ruthlessly invade Canada," hopefully you start your story off with that. You wouldn't begin the article by saying what color shirt each candidate was wearing. When taking notes or interviewing a good journalist always will be searching for the lede.
Other times, you want to use the most shocking or eye-catching part of the story, even if it isn't the whole story. An example from "All the New; Writing and Reporting for Convergent Media," on page 103 illustrates this. In a piece from the New York Times, Ian Urbina starts his story about shelters for gay youths by writing, "One girl said she started living on the streets after her mother beat her for dressing like a boy."
It doesn't reveal what the story is about. The lede catches the readers eye and grabs them in. You immediately want to read more; what happened, who is this girl, why was she dressing like a man, And how is this story going to end?
The lede's most important function is being able to get the readers attention and set a pace for the story ahead. There are several ways to construct a lede and a prospective journalist will only get better with practice. Summarizing an entire article in 3 lines isn't necessary, but catching the reader's attention and prepping them for the rest of the piece is essential.
For example, here's an assignment. You're a journalist and are asked to cover the following taping of this local news broadcast. Which one of the following choices would result in the most popular and effective lede? (Remember, what is the biggest story here?)
A) Bill O'Reilly's fantastic color schemes coupled with his wax-figurine like hair style.
B) The ever problematic relationship between tele-prompters and newscasters.
C) Bill O'Reilly is %$@*ing crazy.
D) The cut off Sting's newest album.




